By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Latest World News UpdateLatest World News UpdateLatest World News Update
  • Home
  • Business
  • National
  • Entertainment
  • Sports
  • Health
  • Science
  • Tech
  • World
  • Marathi
  • Hindi
  • Gujarati
  • videos
  • Press Release
    • Press Release
    • Press Release Distribution Packages
  • Live Streaming
  • Legal Talk
Search
  • Advertise
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
Reading: Aroscop’s Landmark Study Reveals Rural India’s Festive Shopping Behavior – World News Network
Share
Sign In
Notification Show More
Font ResizerAa
Latest World News UpdateLatest World News Update
Font ResizerAa
Search
  • Home
    • Home 1
  • Categories
  • Legal Talk
  • Bookmarks
  • More Foxiz
    • Sitemap
Have an existing account? Sign In
Follow US
  • Advertise
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
Latest World News Update > Blog > Business > Aroscop’s Landmark Study Reveals Rural India’s Festive Shopping Behavior – World News Network
Business

Aroscop’s Landmark Study Reveals Rural India’s Festive Shopping Behavior – World News Network

worldnewsnetwork
Last updated: October 9, 2025 12:00 am
worldnewsnetwork
Share
SHARE

VMPL
New Delhi [India], October 9: A comprehensive research report has revealed surprising insights into the purchasing behavior of rural India during the festive season, shedding light on the country’s 600 million rural consumers. Based on 37,629 responses across more than 1,500 villages in nine states, the study presents one of the most detailed analyses of rural consumer preferences ever conducted in India.
The findings uncover a digital adoption paradox — nearly two in five rural consumers with no formal education prefer buying smartphones online, while fewer than a third of college-educated consumers choose online stores. Aspirational spending trends also emerge strongly, with even households earning below ₹2.5 lakh annually willing to spend ₹10,000-₹20,000 on smartphones during festive periods, challenging traditional income-based assumptions. In South India, seven out of ten high-income households prefer two-wheelers priced above ₹1 lakh, revealing significant untapped potential in the premium segment. Meanwhile, buyers with only a primary school education show one-third more interest in electric vehicles compared to college graduates, signaling an unexpected shift toward early EV adoption in non-urban markets.
“These findings completely overturn traditional rural marketing assumptions,” said Kumar Ramamurthy, CMO of Aroscop. “Rural India is not just price-sensitive; it’s aspirational, digitally sophisticated, and far more nuanced than most brands realize. The festive season emerges as a critical window when households stretch budgets for premium purchases.”
The research also highlights stark regional differences that call for localized marketing strategies. North India shows strong brand consciousness, while South India demonstrates a quality-driven mindset and remarkable electric vehicle adoption among educated consumers. Eastern markets continue to exhibit price sensitivity across categories, whereas spending on construction materials varies widely, from under ₹10,000 among half of low-income households to over ₹1,00,000 among 26% of high-income families.
Age-specific media preferences provide additional strategic guidance for marketers: consumers under 35 show higher trust in online advertisements, while those aged 51 and above still prefer television as their primary medium. These insights pave the way for precision targeting and optimal media budget allocation across rural segments.
Conducted using Aroscop’s proprietary survey platform, ASK1, the study spans multiple product categories, including smartphones, home appliances, automobiles, construction materials, and paints. Leading brands are already leveraging these insights to optimize distribution strategies, build region-specific product portfolios, and time seasonal campaigns for maximum impact. The complete research report, featuring detailed demographic breakdowns, spending pattern analyses, regional preference mapping, and strategic recommendations, is now available for business leaders and marketing professionals aiming to capitalize on the evolving rural consumer landscape in India.
Media Contact: Arjun Som, Co-Founder – Aroscop, arjun@aroscop.com
(ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same.)

Contents
WORLD MEDIA NETWORKPRESS RELEASE DISTRIBUTIONPress releases distribution in 166 countriesPress releases in all languagesPress releases in Indian LanguagesIndia PackagesEurope PackagesAsia PackagesMiddle East & Africa PackagesSouth America PackagesUSA & Canada PackagesOceania PackagesCis Countries PackagesWorld Packages

Disclaimer: This story is auto-generated from a syndicated feed of ANI; only the image & headline may have been reworked by News Services Division of World News Network Inc Ltd and Palghar News and Pune News and World News

sponsored by

WORLD MEDIA NETWORK


PRESS RELEASE DISTRIBUTION

Press releases distribution in 166 countries

EUROPE UK, INDIA, MIDDLE EAST, AFRICA, FRANCE, NETHERLANDS, BELGIUM, ITALY, SPAIN, GERMANY, AUSTRIA, SWITZERLAND, SOUTHEAST ASIA, JAPAN, SOUTH KOREA, GREATER CHINA, VIETNAM, THAILAND, INDONESIA, MALAYSIA, SOUTH AMERICA, RUSSIA, CIS COUNTRIES, AUSTRALIA, NEW ZEALAND AND MORE

Press releases in all languages

ENGLISH, GERMAN, DUTCH, FRENCH, PORTUGUESE, ARABIC, JAPANESE, and KOREAN CHINESE, VIETNAMESE, INDONESIAN, THAI, MALAY, RUSSIAN. ITALIAN, SPANISH AND AFRICAN LANGUAGES

Press releases in Indian Languages

HINDI, MARATHI, GUJARATI, TAMIL, TELUGU, BENGALI, KANNADA, ORIYA, PUNJABI, URDU, MALAYALAM
For more details and packages

Email - support@worldmedianetwork.uk
Website - worldmedianetwork.uk

India Packages

Read More

Europe Packages

Read More

Asia Packages

Read More

Middle East & Africa Packages

Read More

South America Packages

Read More

USA & Canada Packages

Read More

Oceania Packages

Read More

Cis Countries Packages

Read More

World Packages

Read More
sponsored by

You Might Also Like

Piyush Goyal welcomes Eli Lilly’s USD 1 billion investment in India – World News Network

Edify School Sets Global Benchmark at Elite World Records Festival – World News Network

Payhuddle Launches Betel, a cloud-based EMV terminal simulator to slash test time and costs – World News Network

Piyush Goyal meets UK PM Keir Starmer for early operationalization of India-UK trade deal signed in July – World News Network

PayU Launches UPI NXT Stack to Transform India’s Real-Time Digital Payments Ecosystem – World News Network

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
[mc4wp_form]
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Twitter Copy Link Print
Share
Previous Article Regular Eye Check-ups Key to Protecting Vision and Preventing Irreversible Eye Diseases – World News Network
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

248.1kLike
69.1kFollow
134kPin
54.3kFollow
banner banner
Create an Amazing Newspaper
Discover thousands of options, easy to customize layouts, one-click to import demo and much more.
Learn More

Latest News

Study Feeds welcomes Delegates from Ludwig-Maximilians-Universitat Munich (LMU) for a day of Cultural and Academic Exchange – World News Network
Business
Indian markets open with modest gains, over peace deal between Israel and Hamas: Experts – World News Network
Business
Piyush Goyal welcomes Eli Lilly’s USD 1 billion investment in India – World News Network
Business
From Patna to Pan-India: Why ‘Webkoof’ Matters in the Age of UPI, Deepfakes and Digital Arrests – World News Network
Business

You Might also Like

Study Feeds welcomes Delegates from Ludwig-Maximilians-Universitat Munich (LMU) for a day of Cultural and Academic Exchange – World News Network

worldnewsnetwork worldnewsnetwork 7 Min Read

Tata Communications Launches Voice AI Platform to Transform BFSI Customer Journeys with Speed, Scale and Integrated Intelligence – World News Network

worldnewsnetwork worldnewsnetwork 7 Min Read

Impactsure Launches ‘SureMatch’ – A Next-Gen Agentic AI Platform for Global Trade, at the Global Fintech Festival in Mumbai – World News Network

worldnewsnetwork worldnewsnetwork 5 Min Read
Latest World News UpdateLatest World News Update
Follow US
Copyright © 2024 World News Network. All Rights Reserved
Welcome Back!

Sign in to your account

Lost your password?