PNN
New Delhi [India], September 15: Behind every Gintaa order is a partner who brings it to life. Unlike other delivery apps that treat gig workers as interchangeable labor, Gintaa sees them as Entrepreneurs. Laxman Jaiswal, Gintaa’s Managing Director, has championed multiple partner-first policies: insurance coverage, weekly payouts, and safety training. More than a job, Gintaa offers its delivery partners a dignified, flexible career path. With recruitment drives in tier 2 and 3 towns, on boarding support in regional languages, and peer mentorship programs, the platform ensures every partner feels seen and supported. As the gig economy evolves, Gintaa’s model has the potential to inspire frameworks that prioritize human values in the next era of innovation.
The gig economy is rapidly transforming India’s employment landscape, contributing to over 15% of the urban workforce as per a 2023 International Labour Organization (ILO) report. Yet, many gig platforms treat delivery workers as temporary, interchangeable labor–fueling debates around job insecurity, poor pay, and lack of social protection. Gintaa, an innovative delivery platform, is rewriting this narrative by positioning its delivery partners as entrepreneurs, not just gig workers.
Under the leadership of Laxman Jaiswal, Managing Director of Gintaa, the platform has adopted a partner-first model that emphasizes dignity, flexibility, and growth. “We don’t just offer jobs, we offer a sustainable career path,” Jaiswal explains. This philosophy drives a suite of innovative policies designed to empower delivery partners while building a more responsible and human-centric business model.
Unlike most delivery apps that prioritize cost-cutting and scalability, Gintaa offers weekly payouts to ensure steady cash flow for partners, who often face financial uncertainty with monthly or delayed payments. Additionally, Gintaa provides insurance coverage that protects delivery partners against workplace accidents–addressing a key criticism of gig work in India, where social security is often absent.
Gintaa also emphasizes structured safety training programs to ensure partners are well-prepared, promoting not only safer deliveries but also instilling professionalism and self-confidence. These policies reflect Gintaa’s broader belief that delivery partners are entrepreneurs driving the platform’s success.
Reaching Tier 2 and 3 Towns
India’s economic growth is not limited to metropolitan centers. With over 50,000 active delivery partners onboarded in the last two years, Gintaa focuses heavily on recruitment drives in tier 2 and tier 3 towns–where unemployment rates often exceed national averages. By providing onboarding support in regional languages, Gintaa ensures that workers from smaller towns, many of whom have limited English or Hindi proficiency, can participate meaningfully in the digital economy.
Moreover, the platform’s peer mentorship programs help new partners adapt more easily, creating a community where knowledge is shared, and partners feel seen and supported. This human-centric approach stands in sharp contrast to purely algorithm-driven models that treat workers as data points.
Growth and Market Impact
Gintaa’s approach is backed by impressive growth data. In the fiscal year 2023-24, Gintaa achieved a 120% year-on-year increase in active delivery partners and a 95% increase in completed orders, expanding its footprint to over 300 cities and towns across India. With the Indian online delivery market projected to reach $18 billion by 2025 (RedSeer Consulting), Gintaa’s scalable yet responsible model is well-positioned for continued expansion.
A recent internal survey showed that 85% of Gintaa’s partners reported improved financial stability and job satisfaction, compared to those working with conventional gig platforms. Many partners now view their engagement not as a stopgap but as a career path, with several taking steps toward independent entrepreneurship by managing their own teams or starting small businesses.
A Framework for the Future of Gig Work
As the gig economy matures, the focus must shift from transactional efficiency toward sustainable livelihoods. Gintaa’s model demonstrates that a business can thrive while supporting human dignity. By offering financial security, skill development, safety nets, and a clear growth pathway, Gintaa enables delivery partners to build meaningful careers.
Laxman Jaiswal envisions a future where gig platforms operate as ecosystems of opportunity rather than exploitative arrangements. “We’re not just delivering parcels; we’re delivering hope and economic independence,” he says.
Gintaa’s success is a beacon for how the next generation of gig economy frameworks can evolve–balancing technological innovation with social responsibility. In doing so, it not only meets the demands of India’s growing digital economy but creates sustainable, dignified employment for millions.
Gintaa’s growth strategy hinges on technological innovation and customer delight. The company is committed to building a delivery experience that not only fulfils orders but also fosters brand loyalty and advocacy.
With India’s e-commerce and food delivery markets growing at unprecedented speed, Gintaa’s initiative places it on a strong trajectory to emerge as a leading digital platform in the country.
Website: www.gintaa.com
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